Does Amazon index A+ Content

Think adding A+ Content guarantees better rankings on Amazon? Not quite.

Many sellers assume that simply uploading branded graphics and feature-rich modules will boost their organic visibility. But here’s the truth: Amazon doesn’t index most A+ Content, which means your beautifully designed banners and rich visuals may have zero impact on where you rank in search results.

That doesn’t mean A+ Content isn’t valuable—it is. It can improve conversion rates, build trust, and reduce returns. But if you’re not strategic about how you structure it, you might be missing critical SEO opportunities. The key is understanding what can be indexed—like alt text and crawlable modules—and how to build A+ layouts that don’t just look good but work hard behind the scenes too.

In this blog, we’ll break down what Amazon does with your A+ Content, what’s worth optimizing, and how to avoid common mistakes that can waste time and hurt performance. If you want to do it right, a smarter, search-aware approach makes all the difference.

What is A+ Content?

Amazon A+ Content is an enhanced product description feature available to brand-registered sellers on Amazon. It allows you to upgrade your product listings with more engaging visuals, detailed text modules, comparison charts, and branded content that goes beyond the standard product description.

Instead of a plain block of text, A+ Content gives you a chance to visually tell your brand story, explain key product features, highlight benefits, and answer common customer questions all within a structured layout.

Where does A+ Content appear?
It shows up on the product detail page, just below the “Product Description” section and above the “Customer Questions & Answers.” Shoppers will see it as a scrollable section filled with images, icons, and formatted text.

For mobile shoppers, it’s visible in a condensed version under the “From the Manufacturer” section or sometimes integrated directly into the detail page content.

While A+ Content doesn’t directly boost your product’s ranking in search results, it plays a powerful role in increasing conversions, reducing returns, and building trust with customers. A well-designed A+ section can be the difference between a bounce and a sale especially when your product sits next to dozens of similar listings.

Amazon’s official stance on A+ indexing

Amazon’s official stance is clear: A+ Content does not directly impact keyword indexing in organic search. That means the text and images you use in your A+ modules like comparison charts, banners, and feature callouts are not used by Amazon’s A9 search algorithm to rank your product in search results.

In simple terms, the content in your A+ section won’t help your product appear for more keywords. So, if you’re stuffing A+ modules with keyword-heavy paragraphs hoping to rank higher—Amazon isn’t reading that content for SEO purposes. Brand registry on Amazon gives you access to A+ Content, which can help enhance your product pages and improve your visibility.

That said, A+ Content is still incredibly valuable. While it won’t help you get found, it can help you get chosen. Amazon’s data suggests A+ Content can increase conversion rates by up to 10%, because it helps shoppers better understand your product and brand. Strong visuals, comparison charts, and clear explanations can all influence buying decisions.

So, while you shouldn’t rely on A+ Content to boost your rankings, you should use it to improve how shoppers engage with your listing. Think of it as a conversion tool—not a visibility tool.

If you want to improve keyword reach, focus on your title, bullet points, description, and backend search terms. That’s where indexing truly happens.

What Amazon might index?

While Amazon officially states that A+ Content is not indexed for organic search rankings, there are still elements within it that might influence how your listing performs especially when it comes to relevance, discoverability, and customer experience.

Here’s what Amazon may index or consider:

#1 Alt text in image modules

Every image you upload to an A+ module allows for “image keywords” or alt text. While these are primarily meant for screen readers (accessibility), many sellers and experts believe Amazon may use this alt text for backend relevance. It’s smart to include your main keywords here—just make sure they’re relevant and natural.

#2 Crawlable text blocks
Not all A+ modules are built the same. Some allow for crawlable text (text that can be read by Amazon’s bots), while others are image-heavy and not crawlable. Choose modules like “Standard Text” or “Text Over Image” where actual text (not embedded in images) can be picked up by Amazon’s algorithm. These help reinforce your keywords and messaging.

#3 Module selection matters

The type of module you use influences how much searchable content you can include. Aim for a balanced mix—some image-rich modules for branding and storytelling, and others that let you enter searchable text to improve visibility and keyword relevance.

Best practices for A+ Content SEO

While most of Amazon’s A+ Content isn’t indexed for search, there are still ways to make it work harder for your product pages especially when it comes to boosting conversions and indirectly supporting SEO efforts. Here are some simple best practices to follow:

Use alt text for all images
Alt text (image keywords) is one of the few A+ Content elements Amazon does index. Use this space wisely by including relevant, descriptive keywords that align with your product’s core features. Keep it natural and avoid keyword stuffing.

Include crawlable text
Not all modules allow crawlable text, but some do—like the standard “Product Description Text” module. Always include useful, keyword-rich content where the text is selectable by users (and therefore crawlable by Amazon).
Keep your content clear and benefit-driven
A+ Content should help shoppers understand your product better. Use simple headlines, short paragraphs, and bullets to highlight key benefits, features, and use cases.

Be consistent with your keywords
While your A+ Content won’t directly impact search rankings, it should still reflect your core listing keywords for brand consistency and conversion support.

Avoid overloading with visuals
Images are great, but when overused or poorly organized, they can confuse buyers. Balance images with text for better engagement and clearer communication.

Optimize for mobile
Most Amazon shoppers browse on mobile. Use clean layouts, and readable fonts, and avoid large blocks of text or tiny visuals that don’t scale well.

Common mistakes to avoid

Only using images, no text
Skipping or misusing alt text
Picking modules without crawlable text
Too many visuals, no clear message
Using the same content for every product
Listing features, not benefits
Not mobile-friendly
Messaging doesn’t match your main listing
Typos or formatting issues
Treating A+ Content like decoration, not a sales tool

Does A+ Content help you rank on Amazon?

A+ Content isn’t a shortcut to better rankings but it’s a powerful tool for boosting conversions, building trust, and keeping shoppers engaged. While Amazon doesn’t index most A+ Content for organic search, smart sellers know how to make the most of what can be indexed like alt text and crawlable modules. By choosing the right layout, writing benefit-focused content, and aligning your messaging with your main listing, you turn A+ Content into a high-performing sales asset.

The key is to treat A+ Content as a conversion tool, not an SEO hack. If you’re unsure how to structure it for maximum impact, working with Amazon marketplace experts can help you avoid common mistakes, build better content, and make your listings stand out in a competitive space.